Production plans
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You manage a U.S. based company that makes shoe laces that you sell in a highly competitive market (your shoe laces are considered a standardized commodity by your customers). Your marketing staff predicts that in the upcoming year overall industry supply will fall by at least 4% because some of your U.S. competitors cannot continue to compete with foreign suppliers, but market demand will rise at least 2%. How, if at all, should you alter your production plans for the coming year?
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This discusses the impact of incentives on production plans.
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Our production plans will have to be increased by 6% if we go by the ...
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