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The Boeing Aircraft Company has dominated the commercial aircraft market for decades, but its position of influence has lessened in recent years. Its chief competitor, Airbus, has made significant market gains, and may be posed to become the number one producer of commercial aircraft in the near future.

Analyze how Boeing and Airbus approach the aircraft marketplace, how they are alike and different (particularly their production processes), where the rivalry is likely to head, and the most probable outcome of their ongoing competition

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Analyze how Boeing and Airbus approach the aircraft marketplace, how they are alike and different (particularly their production processes), where the rivalry is likely to head, and the most probable outcome of their ongoing competition

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Boeing and Airbus have been at loggerheads for a very long time. Both companies fight intense battles for every major order of commercial aircrafts and have actually bet on different strategies as to how the aviation market is going to develop. There are various avenues along which we can differentiate the two companies. Let us start with the first one: products. Airbus spent more than $15 billion on the development of the "Superjumbo" Airbus A380. They bet on the concept that people would fly from one hub to the next in the big plane, and take a smaller plane to their final destination. So if one had to fly from Columbus, OH to Edinburgh, Scotland people would take a small plane like the Airbus A320 to New York City, fly on the A380 to London, and then take another smaller plane from London to Edinburgh. ...

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