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The advertisements of Master Card

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Master Card has a series of cute commercials that list a series of accounting items and costs leading to a priceless product. Cell phones are often advertised as being free.

In economics, it is said that nothing of value is either free or priceless, everything has a price. Take something from your experience, that is allegedly free or priceless and use the concepts of accounting costs, economic costs, explicit costs, implicit costs, opportunity costs and sunk costs to explain why it is neither priceless nor free.

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// Master Card through its advertisements says that things can be bought but we cannot buy the human emotions. But taking in consideration the material things, there are claims of certain things being provided free. In this paper, we would use the economic concepts to elaborate on the fact that everything comes for a price, and nothing in this world is free. //

The advertisements of Master Card highlight the fact that money loses it power when an attempt is made to buy the human emotions. In the world, there are certain things that cannot be measured and estimated in monetary terms. But analyzing any situation in economic terms, if there exists value to anything, then it is not priceless, it involves price.

In the context of the paper, we would discuss a situation. Going for an excursion involves a lot of pleasure and excitement, and the joyous moments can be considered priceless, but ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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