Purchase Solution

The South African firm, De Beers, and branding

Not what you're looking for?

Ask Custom Question

The South African firm De Beers was responsible for the well known ad line "A Diamond is forever." Notably, the firm's advertisements never mentioned the De Beers brand name. Why would only a near monopolist such as De Beers omit its name?

Purchase this Solution

Solution Summary

The South African firm De Beers was responsible for the well known ad line "A Diamond is forever." Notably, the firm's advertisements never mentioned the De Beers brand name. Why would only a near monopolist such as De Beers omit its name?

Solution Preview

If this company is a near monopolist, then it doesn't need to mention its name since there aren't a lot of companies out there that can ...

Purchase this Solution


Free BrainMass Quizzes
Economics, Basic Concepts, Demand-Supply-Equilibrium

The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.

Pricing Strategies

Discussion about various pricing techniques of profit-seeking firms.

Economic Issues and Concepts

This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.

Elementary Microeconomics

This quiz reviews the basic concept of supply and demand analysis.

Basics of Economics

Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.