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    The South African firm, De Beers, and branding

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    The South African firm De Beers was responsible for the well known ad line "A Diamond is forever." Notably, the firm's advertisements never mentioned the De Beers brand name. Why would only a near monopolist such as De Beers omit its name?

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    https://brainmass.com/economics/microeconomics/south-african-firm-de-beers-branding-460462

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    If this company is a near monopolist, then it doesn't need to mention its name since there aren't a lot of companies out there that can ...

    Solution Summary

    The South African firm De Beers was responsible for the well known ad line "A Diamond is forever." Notably, the firm's advertisements never mentioned the De Beers brand name. Why would only a near monopolist such as De Beers omit its name?

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