optimal pricing strategy
Not what you're looking for?
You own a franchise of rental car agencies in Florida. You recently read a report indicating that 80% of all tourists visit Florida during the winter months in any given year, and that 60% of all tourists traveling to Florida by air rent autos. Travelers not planning ahead often have trouble getting a rental due to high demand. However, during non winter months tourism drops dramatically and travelers have no problem getting rental car reservations. Determine the optimal pricing strategy and explain why it is the best pricing strategy.
Purchase this Solution
Solution Summary
Determine the optimal pricing strategy and explain why it is the best pricing strategy.
Solution Preview
Seasonal pricing strategy will be optimal for this scenario. Rental car agency can charge higher prices during peak demand season and discounted prices during non-winter ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
- "Thanks"
- "Thanks"
- "Very good! "
- "thanks"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Pricing Strategies
Discussion about various pricing techniques of profit-seeking firms.
Economics, Basic Concepts, Demand-Supply-Equilibrium
The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.
Basics of Economics
Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.
Elementary Microeconomics
This quiz reviews the basic concept of supply and demand analysis.
Economic Issues and Concepts
This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.