You own a franchise of rental car agencies in Florida. You recently read a report indicating that 80% of all tourists visit Florida during the winter months in any given year, and that 60% of all tourists traveling to Florida by air rent autos. Travelers not planning ahead often have trouble getting a rental due to high demand. However, during non winter months tourism drops dramatically and travelers have no problem getting rental car reservations. Determine the optimal pricing strategy and explain why it is the best pricing strategy.© BrainMass Inc. brainmass.com October 9, 2019, 10:00 pm ad1c9bdddf
Seasonal pricing strategy will be optimal for this scenario. Rental car agency can charge higher prices during peak demand season and discounted prices during non-winter ...
Determine the optimal pricing strategy and explain why it is the best pricing strategy.