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Database Systems and Big Data

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Question: You will select as a topic Database Systems and Big Data.
Choose one of these. (Uber, Spotify, Air BnB, Netflix, Starbucks).

Discuss how database systems and/or big data have affected your chosen business sector. Provide a UML Activity Diagram to explain the knowledge of these business processes.

UML diagram must be from PlantUML, LucidChart, etc.

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Solution Summary

Database Systems and Big Data is discussed in a structured manner in this response. The related references are also provided.

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Database Systems and Big Data:
Database systems are computerized data-keeping systems that enable users to do different operations for the management of the data structure or manipulation of data. These systems have high consistency, good data security, and minimum data redundancy. Further, the database systems keep in check the cost of data storage, data entry/ retrieval, and data access. Database systems have a high level of data integrity from application programs.

Big data means an extensive data set that a computer can analyze (1). The purpose of analyzing the data set is to spot associations and patterns relating to human actions and communications. The use of big data is very productive for acquiring and retaining customers, identification of different business risks, and focused product/ service promotions. Big data helps firms improve efficiency, and optimize costs.

The company selected is Netflix. Database systems and big data have affected its business and industry. Netflix belongs to the video-on-demand over-the-top streaming service. Netflix gets revenues from subscriptions and also produces content. Netflix uses data analytics by collecting data from its more than 150 million subscribers and using data analytics models to unearth buying patterns and customer behavior. Netflix uses that ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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