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pricing strategy

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Movie theaters generally charge the same ticket price for all movies with evening show times, regardless of popularity. This pricing strategy causes surpluses (empty theater seats) for unpopular films and shortages (turning away prospective viewers) for popular films. How can movie theaters improve the pricing strategy to eliminate these inefficiencies? What is a disadvantage to your suggested approach?

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I still need help with this question:

Movie theaters generally charge the same ticket price for all movies with evening show times, regardless of popularity. This pricing strategy causes surpluses (empty theater seats) for unpopular films and shortages (turning away prospective viewers) for popular films. How can movie theaters improve the pricing strategy to eliminate these inefficiencies?
Movie theaters can improve the pricing strategy to eliminate these inefficiencies by using differential pricing. They can charge higher ticket prices in case of popular movies. In addition, the movie ...

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pricing strategy is discussed very comprehensively in this explanation..

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