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pricing strategy

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Movie theaters generally charge the same ticket price for all movies with evening show times, regardless of popularity. This pricing strategy causes surpluses (empty theater seats) for unpopular films and shortages (turning away prospective viewers) for popular films. How can movie theaters improve the pricing strategy to eliminate these inefficiencies? What is a disadvantage to your suggested approach?

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I still need help with this question:

Movie theaters generally charge the same ticket price for all movies with evening show times, regardless of popularity. This pricing strategy causes surpluses (empty theater seats) for unpopular films and shortages (turning away prospective viewers) for popular films. How can movie theaters improve the pricing strategy to eliminate these inefficiencies?
Movie theaters can improve the pricing strategy to eliminate these inefficiencies by using differential pricing. They can charge higher ticket prices in case of popular movies. In addition, the movie ...

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pricing strategy is discussed very comprehensively in this explanation..

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Pricing strategy and Channel Distribution.

1. Determine and discuss a pricing strategy (Penetration or Skimming).

2. Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.

3. Identify any legal and ethical issues related to the pricing tactics.

4. Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.

5. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.

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