# The Elasticity of Demand: Total Revenue

Your firm's research department has estimated the elasticity of demand for toys to be -0.7. As the manager of the firm, determine the impact of an 8 percent increase in toy prices on your total revenues.

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Solution:

We can find the percentage change in quantity demanded by using the following formula:

Price Elasticity of Demand = % Change in ...

#### Solution Summary

This solution looks at the elasticity of demand and its impact on total revenue by providing a step-by-step solution for a sample problem.

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