# Price Elasticity of demand and revenue maximization

Problems:

1)For each of the following cases, calculate the arc price elasticity of demand and state whether demand is elastic, inelastic or unit elastic

a) when the price of milk increases from $2.25 to $2.50 per gallon, the quantity demanded falls from 100 gallons to 90 gallons

b) when price of paper book falls from $7.00 to $6.50, quantity demanded rises from 100 to 150

c) when the rent on apartments rises from $500 to $550, the quantity demanded decreases from 1000 to 950 2)

2. For each of the following cases, calculate the point price elasticity of demand and state whether demand is elastic, inelastic or unit elastic. The demand curve is given by

Qd=5000-50Px

a) The price of product is $50

b) The price of product is $75

c) The price of product is $25

3. For each of the following cases, what is the expected impact on the total revenue of the firm. Explain your answer

a) Price elasticity of the demand is known to be -0.5, and the firm raises the price by 10%

b) Price elasticity of the demand is known to be -2.5, and the firm lowers the prices by 5%

c) Price elasticity of the demand is known to be 1, and the firm raises the prices by 1%

d) Price elasticity of the demand is known to be 0, and the firm raises the prices by 50%

4.The demand curve is given by

Qd=500-2Px

a) What is the total revenue function

b) The marginal revenue function is MR=250-Q

Graph the total revenue function, Demand curve and marginal revenue function c) c) At what price is revenue is maximised, What is the revnue at that point

d) Identify the elastic and inelastic portions of demand curve

https://brainmass.com/economics/elasticity/226860

#### Solution Preview

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Solutions:

1)

For each of the following cases, calculate the arc price elasticity of demand and state whether demand is elastic, inelastic or unit elastic

a) when the price of milk increases from $2.25 to $2.50 per gallon, the quantity demanded falls from 100 gallons to 90 gallons

Q1=100 Q2=90

P1=2.25 P2=2.5

Ep =

Where Ep = Coefficient of price elasticity

Q1 = original quantity demanded

Q2 = new quantity demanded

P1 = Original Price

P2 = New Price

Plug in the values in formula above and get

Ep=-1.00

Absolute value of elasticity is 1, arc price elasticity of demand is unit elastic

b) when price of paper book falls from $7.00 to $6.50, quantity demanded rises from 100 to 150

Q1=100 Q2=150

P1=7 P2=6.5

Ep =

Where Ep = Coefficient of price elasticity

Q1 = original quantity demanded

Q2 = new quantity demanded

P1 = Original Price

P2 = New Price

Plug in the values in formula above and get

Ep=-5.40

Absolute value of elasticity is more than 1, arc price elasticity of ...

#### Solution Summary

Solution describes the steps for calculting arc and pint elasticities of demand. It also expains the relation between total revenue and elasticity of demand. Steps for calculating revenue maximizing quantity are also demonstrated.

Price Elasticity and Revenue Maximization

You are the manager of the Chevrolet Motor Division of GMC. Your Marketing department estimates that the semi-annual demand for the Chevy Tahoe is Q=100,000-1.25 P. What price do you recommend that GM charge for its Tahoe if its desire is to maximize sales? Draw a graph that illustrates your recommendation.

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