Target Marketing in three countries: analyze reasons, help PM, Hofstede's dimensions

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3 specific reasons for doing business in each of the three targeted countries.
Reason Number Japan UK Canada
1. Represents a population of 127.3 million and a population of 65 and above of 19% represents a good target market. PM would not be adversely affected by the European Union regulation. Greatest bilateral trade relationship, in 2003 worth $394 billion.
2. Strong political relationship with the USA and promotes equal rights, economic freedom and political freedom. The closest ally of the US, supporter of the US policies and is a member of NATO. U.S imports 17% and 18% oil and natural gas from Canada, so little chance of breakdown of relationships in near future.
3. Japan has joined hands with the USA to combat terrorism and is the 3rd largest export partner. UK shares the largest foreign direct investment partnership in the world that represents a million American jobs. North Atlantic Free Trade Agreement ensures that 98% of trade occurs trouble free.

This knowledge will help PM Company to do business in these countries, because trade treaties will help avoid excessive taxation, unfavorable laws, belligerence against PM, political uncertainty, market disruptions, danger of sudden stoppage of business and blocking of repatriation of profits. For example, if a firm deals with a Canadian importer PM will have no problem in getting payments. Again, if PM exports to Japan, PM will not face very low demand for its mobility aids. Again, consider the case of the UK, PM can easily realize the price it has contracted with its UK buyer.

Finally, analyze how the cultures of these countries are similar and how they differ using Hofstede's five cultural dimensions.
Hofstede's five cultural dimensions are:

Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. A High Power Distance ranking indicates that inequalities of power and wealth have been allowed to grow within the society. These ...