Pricing Decisions and Wealth of Firm
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Many believe that any selling price above the contribution margin will add to the wealth of the firm. This being the case, is there a danger in the decision rule that states "always accept any offer that has a positive contribution margin?"
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The solution discusses a decision rule for selling prices and the contribution margin of the firm.
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"always accept any offer that has a positive contribution margin?" - This works only when we have excess ...
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