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Online and social media is rapidly replacing newspapers and readership numbers are rapidly declining. In light of this, please assist with providing a SWOT analysis specifically for print newspapers and at least 3 alternative courses of actions that newspapers companies can take to address this challenge. In addition please include the pros and cons for each alternative course of action.

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Solution Summary

Online and social media is rapidly replacing newspapers and readership numbers are rapidly declining. In light of this, please assist with providing a SWOT analysis specifically for print newspapers and at least 3 alternative courses of actions that newspapers companies can take to address this challenge. In addition please include the pros and cons for each alternative course of action.

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Strengths:

Convenience: Newspaper are very convenience to read. One can sit anywhere and read newapaper and do not need any device or internet connection to access information. One can easily navigate through pages of the newspaper. The ease of reading via print newspaper is much better as compared to online information.

Strong reach and broad market coverage: Newspapers can reach to a broader market audience comprising of people of all ages and social class as it is easily accessible, cost effective to purchase and can be read anywhere. Even those without access to internet and computers can easily read newspapers.

Quality of information: Editors of newspapers are very selective in the type of content they publish and thus, information contained in newspapers is considered to be of high quality and selective and much more trusted by people.

Weakness:

Storage: One of the biggest weakness of print newspaper is storage. Once ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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