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Provide help understanding why Volkswagen uses the value chain model? Describe why they use this philosophy with any resources used to help explain it.

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The solution discusses why is the value chain model being used.

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The major purpose of Volkswagen's usage of value chain model is to tap the revenue and growth opportunities that exist in after sales areas, such as leasing and finance, fleet management and insurance. The core idea behind the automotive value chain pursued by Volkswagen is to provide mobility to customers, be it in the form of automotive mobility via its vehicles business, or financial ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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