Explore BrainMass

ITunes Supply Chain

Describe the supply chain for the business of music and subject of ITunes.

Solution Preview

Apple is using ITunes as a promotional tool to sell IPods. The use of music as a promotional tool is effective and it's the best way for performers and artists to leverage their music in the internet era so that they can promote their products and other performance-based income opportunities. The creation and distribution of recorded music at low costs justifies its promotional value.

Apple is not in the business of selling music through ITunes but it is in the business of selling IPods. Music selling is an essential sideshow for Apple so that IPods can get a huge share in the market. Many people put faith in their downloads, whether legal, purchased, or digital. Apple is a credible name when it ...

Solution Summary

398 words; 3 references; supply chain of music business of ITunes