A convenience store chain attempts to be responsive and provide customers what they need,when they need it,where need it.What are some different ways that a convenience store supply chain can be responsive?What are some risks in each case? (Hint: You need to know or understand the Customer service output concept/word of responsiveness first to answer this question).© BrainMass Inc. brainmass.com October 17, 2018, 4:55 am ad1c9bdddf
A convenience store can be responsive in the following ways:
- Having stores located close to customers. This might be by locating stores within suburbs, downtown cities, or close to freeway on/off ramps. Risk to this is paying more money for facility, land, and higher upkeep
- Having product located in a manner based on need. Convenience stores put cigarettes and alcohol near front of store, not just because of value but also ease of shopping. Snack centers are also located close to check stand, as are snacks and other high impulse (and high margin) items. Risk can include not having customer ...
This solution discusses the ways in which a convenience store supply chain can be responsive to customer's needs. It discusses the risks in each case, and involves the concept of customer service output and word of responsiveness.
In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs. List and briefly describe each of these outputs. List an example for each level.View Full Posting Details