One simple component of strategy is a company's decision to differentiate their product. For example, McDonald's and Burger King try to differentiate their burgers. Computer operating systems may be a different story. For the past 20 years or so, Microsoft has trying to make Windows look a lot like an Apple Mac.
1. When should a company differentiate their product and when should they not? Need some examples where product differentiation works or does not work
Differentiation strategy is successful if an organization differentiates its offering on the basis of features, quality or combination of both and consumers value such elements. In other words, for a differentiation strategy to be successful, the company should ...
Discusses successful and unsuccessful differentiation strategy.