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    Successful differentiation strategy

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    One simple component of strategy is a company's decision to differentiate their product. For example, McDonald's and Burger King try to differentiate their burgers. Computer operating systems may be a different story. For the past 20 years or so, Microsoft has trying to make Windows look a lot like an Apple Mac.
    1. When should a company differentiate their product and when should they not? Need some examples where product differentiation works or does not work

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    Differentiation strategy is successful if an organization differentiates its offering on the basis of features, quality or combination of both and consumers value such elements. In other words, for a differentiation strategy to be successful, the company should ...

    Solution Summary

    Discusses successful and unsuccessful differentiation strategy.