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Successful differentiation strategy

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One simple component of strategy is a company's decision to differentiate their product. For example, McDonald's and Burger King try to differentiate their burgers. Computer operating systems may be a different story. For the past 20 years or so, Microsoft has trying to make Windows look a lot like an Apple Mac.
1. When should a company differentiate their product and when should they not? Need some examples where product differentiation works or does not work

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Discusses successful and unsuccessful differentiation strategy.

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Differentiation strategy is successful if an organization differentiates its offering on the basis of features, quality or combination of both and consumers value such elements. In other words, for a differentiation strategy to be successful, the company should ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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