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Strategic Management: Concepts of Strategy

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Consider focus, divergence, and a compelling tagline. Choose a well-known company and one of its products or services and analyze how well you believe they have employed these three concepts in the strategy for the product or service. For example, if you believe they have focused adequately, explain why. If you believe they lack adequate focus, recommend changes that you believe will improve the strategy, and explain why.

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Chooses a well-known company and one of its products or services and analyze how well you believe they have employed the three concepts in the strategy for the product or service.

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The company selected for this assignment is Southwest Airlines, one of the most successful airline companies in the world that redefined the low cost airline segment with its differentiated strategy. The company was able to achieve outstanding growth and success due to its focused and differentiated approach to offer world class, low cost service that exceeded customer satisfaction by a ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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