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A Real Stake in your Customers

Http://www.businessweek.com/magazine/content/06_25/b3989094.htm

Based on the article above please assist me in developing a Case Study Instructions of approximately 1000 words." While answering the specific questions below, please develop a case analysis.

1. What role does the concept of "line of sight" play in this case? Is it a good motivational technique? Explain.
2. Is the REEF benefit an intrinsic or extrinsic reward?
3. In terms of Thomas's four building blocks in Figure 9-3, how would you rate Resource Interactive's potential for generating intrinsic motivation? Explain.
4. Is REEF an effective positive reinforcement program? Explain.
5. What is your personal view or REEF? Would it motivate you to be harder working employee?

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Based on the article above please assist me in developing a Case Study Instructions of approximately 1000 words." While answering the specific questions below, please develop a case analysis.

1. What role does the concept of "line of sight" play in this case? Is it a good motivational technique? Explain.
The line of sight plays an important role in this case. The line of sight in this case relates to an unobstructed view from Resource Interactive to its customer's organization. This line of sight is established through the employees of Resource Interactive holding a stake in their customer's organizations. The concept of line of sight also refers to the viewing of more than one organization. The viewings of Resource Interactive as well as viewing the performance of the customer's organization helps achieve this. This is accomplished when the employees of Resource Interactive hold the shares of their companies as well as the shares of the companies who are their customers.
This is a good motivational technique because the employees feel a sense of belonging to the customers company. From one perspective, the employees associate themselves with the achievements of the customers and this motivates them. Further, every employee wants to see their investments grow and so they think positively of the customer. In one way the same principles work that have worked to motivate employees by making them stockholders of their own company. In one sense the employees feel committed to the objective of improving the performance of the customers by supplier better products/services. When the customer's companies do well, the employees feel a sense of achievement. They feel that their work has been recognized. They feel responsible for the ...

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