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pros and cons of angel investing

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Assess the pros and cons of angel investing, using Nova-Flo as an example.

Case-relevant materials:

Dragon's Den Nova-Flo Pitch. Viewed at YouTube.com website, November 20. 2009
AMAR SINGH. (2009, March 23). I turned down the Dragons, now the orders are flooding in. Evening Standard,27. Retrieved November 20, 2009, from ProQuest Newsstand. (Document ID: 1665360711).

Rees-Mogg, M.. (2008). CHAPTER 5: Nova-Flo: A case study on how Dragons' Den compares with the real world of business angel investment. Dragons or Angels,45-48. Retrieved November 20, 2009, from Entrepreneurship. (Document ID: 1751757531).

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Pros of Angel Investing:

The most important attraction or advantage of Angel Investing to such angel investors is to exploit the opportunity to make extraordinary or multiple returns in the future by spotting a breakthrough company in its start up mode or infancy. In other words, Angel investors invest in early stage or startup companies that has the potential to grow strongly in coming years due to a unique, niche product, service, technology or a combination of these and other factors.

Further, being ...

Solution Summary

Assess the pros and cons of angel investing, using Nova-Flo as an example.

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