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The Objective of Experimental Design

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In your opinion, what is the objective of good experimental design? Give an example of an experiment which would be considered a quasi-experimental design. Explain why your example would qualify as a quasi-experimental design and describe the value of your design example to the research community.

Please use Burns, A. C. & Bush, R. F. (2006). Marketing research and SPSS 13.0 package (5th ed.). Upper Saddle River, NJ: Prentice Hall.

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The solution discusses what is the objective of good experimental design.

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The primary objective of the experimental design, is to ascertain the possible causal relationship between the independent variables and the dependent variable, as it relates to cause and effect. In addition, a good experimental design will also be instrumental in making a determination as to whether or not this cause and effect relationship between the ...

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