I am writing a team paper where we have chosen to sell Kudler Fine Foods baked goods in grocery store chains as our new product.© BrainMass Inc. brainmass.com October 10, 2019, 12:15 am ad1c9bdddf
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I am writing a team paper where we have chosen to sell Kudler Fine Foods baked goods in grocery store chains as our new product.
I need help writing 400 words that will "Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan."
Background (Please do not use this text)
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 s.f. of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments:
? Fresh Bakery and Pastries
? Fresh Produce
? Fresh Meat & Seafood
? Condiments and Packaged Foods
? Cheese's and Specialty Dairy Products
The founder, Kathy Kudler, was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet repast; she suddenly realized that there was an opportunity for an upscale epicurean food shop in La Jolla.
Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened.
Kudler Fine Foods (KFF) started with La Jolla, a beautiful town on the South California Coastline with a combination of South European atmosphere & South Californian fun. The town had a large number of high income households, young consumers & a multitude of activities apt for the KFF business.
The first store turned profitable within the first year. A confident Kathy aspired to expand her horizons & gradually opened stores in Del Mar (2002) & ...
A 400 words article that identifies the appropriate place and promotional strategy required for a strategic marketing plan