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    Durable Competitive Edge

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    Gaining a durable competitive edge over rivals hinges mainly on:

    a. The ability of a company to earn bigger profits per unit sold than rivals.

    b. Management's ability to come up with a product/service that has innovative or unique features.

    c. Having lower costs than rivals.

    d. Building competitively valuable expertise and capabilities that rivals cannot match.

    e. Having a lower price than rivals and thereby winning sales and market share away from rivals.

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    d. Building competitively valuable expertise and capabilities that rivals cannot match.

    Any of the answers could work to gain a competitive edge. The key word here is ...

    Solution Summary

    This solution provides the correct answer with explanation to the competitive edge study question listed.

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