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Caterpillar's Strategic Vision

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Read Illustration Capsule 2.1 in attached file.

How would you rewrite/restate the strategic vision for Caterpillar in Illustration Capsule 2.1 so as to exemplify the characteristics of effective vision statements? Visit www.caterpillar.com to get more information about Caterpillar and figure out how a more appropriate strategic vision might be worded.

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How would you rewrite/restate the strategic vision for Caterpillar in Illustration Capsule 2.1 so as to exemplify the characteristics of effective vision statements? Visit www.caterpillar.com to get more information about Caterpillar and figure out how a more appropriate strategic vision might be worded.

I will state the ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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