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SEC Filings of Apple

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Look at publicly available information on Apple, including their Securities and Exchanges Commission filings, and do a write-up about the information (their financial statements).

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Solution Summary

This solution examines the publicly available Securities and Exchanges Commission filings made by Apple for the 2012 fiscal year and conducts an analysis on this information.

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As per Apple's website: "The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, services, and Internet offerings. The Company's business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design."

We can say that Apple is pursuing differentiation strategy through cutting edge innovation in following manner:

1) To design unique hardware and software for giving quality user experience. Apple is continuously ...

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