I need help in this case study and producing a strategic review. The simulator needed is:
It is December 15, 2015. Joe Schmoe, the VP of Marketing at Clipboard Tablet Co., is smugly patting himself on the back for how well he has done with pricing and product development on the three products, X5, X6, and X7. He knows his strategy was not very creative, since he did not change any prices or R&D allocations over the four-year period (actually six years, counting 2010 and 2011). But he is certain that he did not need to change anything, and that his overall performance is proof.
1. Run the simulation using the Default Decisions. In other words, use the prices and R&D percentage that are already there. Capture or collect the results for each product (X5, X6, X7) as you run each year. Copy (using Excel, by hand, or some other method) the Financial results and Marketing results, as well as the information provided by the Advisor.
However, Sally Smothers, CEO of Clipboard Tablet Co., has a different opinion, and she fires Joe.
You are hired. You applied for the position a few weeks ago and interviewed, unaware of the fate of Joe Schmoe at the time. So here you are, Dec. 15, 2015, VP of Marketing at Clipboard Tablet Co., and ready to move the company ahead into 2016. Your boss, Sally Smothers, is expecting you to take over and move the company forward in terms of product development, and smart pricing. Sally wants to make sure that you are ready to move ahead and asks you to review the past four to six years to see what was going on in terms of product development, sales, pricing, and performance against the competition. You collect all of the data and write a report which is due on Sally's desk January 2, 2016.
2. Analyze the results of Joe Schmoe's decisions and then write the report that Sally is requesting. Run the simulation of the Clipboard Tablet Co. using the default decisions. Access the simulation site and collect the data for each year (or you can download a copy of it - see below). Make a Case for your proposed strategy using financial analysis and relevant theories.
Report, Part 2:
Clipboard Tablet Co. sells 3 different types of tablets. The X5 tablet is targeted at the price conscious market whereas X6 is targeted at the performance oriented market. X7 is the newest product with focus on consumers that value both price and performance. Let us review the performance of each product category along with my proposed strategy and recommendations for the forthcoming years.
X5: X5 is aimed at price conscious consumers. The company has historically done quite well with this product in the last 5 years in terms of performance against the competition. The sales for this product peaked in 2013. However, the sales started declining after 2013 in the last couple of years due to saturation of the market. Joe kept the pricing of this product same throughout this period which turned out to be negative for the company as the organization needed a price cut in order to attract customers from other competing products. Since the product was competitive in terms of performance, Joe should have declined R&D investment on this product as consumers were more price conscious than performance conscious for this product.
Since this product competes in a highly saturated price ...
Discusses results of a simulation.