A rental car manager estimates the number of full-size sedans rented per week so that she can maintain adequate number of cars in the lot. Data for the past 10 weeks are shown here:
Week Rentals Week Rentals
1 23 6 28
2 24 7 32
3 32 8 35
4 26 9 26
5 31 10 24
a) Prepare a forecast for week 11 by using a five -week moving average
b) Prepare a forecast for week 11 by using a 3-period weighted moving average, giving the weight of 0.5 to the most recent week, 0.3 to the second week and 0.2 to the third week.
c) Prepare a forecast using exponential smoothing method with α = 0.2. Forecast for week 1 was 22.
Solution depicts the steps to prepare a forecast by five-week moving average, 3-period weighted average and exponential smoothing methods.
Rental Car Industry: Porter's industry analysis
A good response should be based upon your analysis of Enterprise. If I can change "Enterprise" to "Hertz" or "Avis" in your response, and still have your analysis/recommendation fit, then it is not a good analysis/recommendation.
Besides industry analysis and resource-based view (VRIS), please consider other tools from the class as ways to frame your response. Your analysis should be based upon structured logic. Build your recommendations on analysis, not leaps of logic.View Full Posting Details