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Key Forecasts for a Strategic Plan with Objectives

What are the key forecasts (financial and non-financial) that you should incorporate into your strategic plan based on your long-term objectives and short-term goals? Why?

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Some of the key financial forecasts that should be incorporated in the strategic plan based on the long term objectives and short term goals are Sales/ Revenue Forecasts, forecasts related to operating margins, etc. Forecasts related to projected sales and revenues will act as a key motivator and guide in shaping the corporate strategies. It is a key benchmark against which performance of the company can be evaluated ...

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