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Business and gender roles in Egypt and sales

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Provide information about gender roles in Egypt that may impact the content and success of a sales message.

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Solution Summary

Business and gender roles in Egypt are discussed and explained and how sales relate to this.

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Egyptian society is organized on the principle that men and women simply have different natures, talents, and inherent tendencies. This becomes most apparent in the realm of the family, where each gender has a different role to play. Men are created for going out in the world and are responsible for providing financially for the family. Women are suited for ...

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