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    3 ratio components of Return on Equity (ROE) are described and illustrated.

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    Components of Return on Equity

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    Return on Equity has three ratio components. The three ratios that make up Return on Equity are:
    1. Profit Margin = Net Income / Sales
    2. Asset Turnover = Sales / Assets
    3. Financial Leverage = Assets / Equity

    Profit Margin measures the percent of profits you generate for each dollar of sales. Profit Margin reflects your ability to control costs and make a return on your sales. Profit Margin is calculated by dividing Net Income by Sales. Management is interested in having high profit margins.

    EXAMPLE — Net Income for the year was $ 60,000 and Sales were $ 480,000. Profit Margin is $ ...

    $2.49

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