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XM and Sirius : Profitability Ratios

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The two companies are XM and Sirius.

Review the following scenario:

The CEO of your firm has asked that you to compare the firm you are thinking of acquiring with one of its competitors. Obtain the financial statements for both the firm under investigation and one of its competitors and perform the following tasks.

Prepare a summary comparing the companies two most recent fiscal years based upon the following:

a. Profitability Ratios

b. Management Efficiency Ratios

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Solution Summary

This is a response comparing XM and Sirius on profitability ratios and management efficiency ratios.

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Using Financial analysis
A ratio is nothing more than a simple division of two numbers. Often numbers by themselves do not convey anything until they are related. It needs a contextual reference.

In financial analysis, we need qualitative information and try to read between the numbers. We have to ask all the right questions. Over the years, there are some ratios, which have become more popular and handy for rule of thumb analysis of financial statements. Our purpose in this note is not deride them but to advice the reader to use them properly to derive the correct results.

Ratio analysis ...

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