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What role does PR play in any current or a past organization?

Explain your answer and provide examples.

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This solution discusses the role PR plays in any current or a past organization.

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There are formal definitions of the term "public relations," yet its meaning is self-evident; it is the management of relationships between an organization and the constituencies upon which it depends.

Quite literally, public relations is managing relations with various publics, a role that grows in importance as reputation becomes ever more critical to business success. companies must make it a priority to value the needs of all publics, and to forge good relationships with them. The cornerstone of a good relationship is trust, and trust is based on open and honest communication. Effective public relations tells ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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