Porter's Five Forces Analysis - British Telecom

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Running Head: COMPANY ANALYSIS

Porter's Five Force Analysis- British Telecom

Company Description
British Telecom is one of the largest telecommunication operators in the United Kingdom. It is the largest provider of fixed line telecommunication and broadband internet in the UK. It operates its business in more than 173 countries around the globe and headquartered in the City of London. . It is also one of the biggest companies in the telecommunication industry in the world. It is also a larger company in terms of revenue from its global service divisions. It offers network services to the businesses, which provides advantages to them. The main advantage of the British Telecom is that it provides communication network services according to the change in business demands. It employs 37000 employees in 53 countries to provide effective network services to its customer all over the world (British Telecom, 2010).

History:
The British Telecom was first introduced in the year 1980 by the official name of Post Office Telecommunications. Initially it was state owned corporation, which was privatized in the year 1984 by selling 50.2% share to the public. It was incorporated as British Telecommunication Plc in the year 1984, which changed its trading name into BT in the year 1991. In order to achieve global exposure it engaged in alliance with AT&T, MCI, which make it the largest telecommunication company in UK.

Market of British Telecom
British Telecom operates its business in 53 countries and provides services in 173 countries in all over the world. It is listed in the stock exchange of London and New York. The main services of it are the fixed line telecommunication and broadband internet services to its customers. It covers the 97% of the British Telephone market. The British Telecom also provides retail communication services to the customers. The market segmentation of the company very large as it includes variety of services such as retail services, wholesale services, and global services. The main target of the company is the organizations and industries, which requires a large amount of communication in their multinational business operation. It provides several services globally according the need of the consumers. The wide rang or products and services of the British Telecom help the businesses to increase their profitability in this complex business environment.

Product Line and Geographic Regions
The product line of British Telecom includes four product categories, which are as follow-
? Packages - It includes calls and broadband packages and broadband and TV packages.
? Phone - Calling plans, new phone lines, mobile calls, international calls, BT basics are the important product under this product line.
? Broadband - It also includes a wide range of broadband products to attract more customers.
? TV - It also includes value packages, free views, vision boxes in this product line category (British Telecom, 2010).

Geographic Regions:
The business services are provided worldwide by the British Telecom. It serves the following geographic regions around the globe -
? Asia Pacific - China, Hong Kong, India, Sri Lanka, Korea, Indonesia, Singapore, Taiwan etc. are the some important countries in Asia Pacific in which BT operates its business operation.
? Europe - It covers most of the countries in Europe such as Australia, France, Germany, Hungry, Italy, and Poland etc.
? Middle East & Africa - Kuwait, Omen, Egypt, Saudi Arabia, Turkey, and UAE are the some important geographic regions for the British telecom.
? North & South America - It also serves most of the states of the North & South America including US and Canada (British Telecom, ...