Organizational Lobbying

Trade and Professional Associations Management

I need help answering these questions. Please provide academically credible sources for each response and or information you provide. Answers should be brief no more than 2 paragraphs.

1. In 7 Measures of Success the word "culture" is used in describing aspects of an organization's (corporate) culture. For example, on page 13 of 7 Measures of Success, A Customer Service Culture is described by the following: "A 'we're here to serve you' approach not only permeates all individual encounters with members but also is built into organizational structure and processes."
a. Define "corporate culture" as it is used in describing any organization's (corporate) culture.
b. Describe an aspect of an organization's (corporate) culture that might impede quality customer service.

2. It has been discovered that an employee of a trade association has embezzled a significant sum of money from the association's foundation. Subsequently, word has been leaked to the public, and now the media is contacting the association. When contacted by a reporter, the association's marketing and public relations director responded "no comment." Under some pressure to respond, the CEO of the association decided to share a few particulars of the incident, but "off the record." And the foundation director told another reporter that, in fact, there was no embezzlement: "It was a malicious lie told by a disgruntled employee. No one in the association is concerned." Identify four problems with the association's communication strategy in this situation.

3. Gellat in Cox (2007) suggests that in successful fundraising, "contributors tend to fund the future, not the past." Please explain what this quote means and its implications in marketing fundraising efforts.

4. Explain the difference between advocacy and lobbying. What is a "registered lobbyist"?

5. According to various HR sources, talent management is emerging as one of the most important considerations for association leaders during the next decade. Please explain. How do an organization's human resources' policies relate to effective talent management?

6. Sienkiewicz, in Cox (2007), among others, suggests that organizations need a clear crisis management policy along with procedures that define what to do in the event of a crisis. Describe the key steps in communicating with the media in the event of a crisis.

7. Over 30 years ago, John Naisbitt introduced the concept of "high tech/high touch" in his popular book Megatrends: 10 New Directions Transforming Our Lives. How might this concept relate, today, to volunteer management in associations?

8. In 7 Measures of Success a reference is made to the "the ability of an association to deliver on its value proposition." What is meant by a "value proposition" of an association? Give an example.

9. How do 501 (c)(3) and 501 (c)(6) organizations differ with respect to political action committees? Describe one other way that 501 (c)(3) and 501 (c)(6) organizations differ with respect to government relations' activities.

10. The Golf Tees Manufacturers Association has both an active lobbying function as well as a foundation. Explain how these two functions are able to be supported by the association, given the association's legal and tax requirements.

11.a. The causal-comparative research methodology used to generate the findings outlined in 7 Measures of Success was ex post facto in nature. Please explain.

b. Why was this research approach the most logical one to use to meet the objective of the study?

c. What is a research limitation of the causal-comparative methodology?

d. Explain how the term "best practices" could be applied to the findings presented in 7 Measures of Success?

e. How might the causal-comparative methodology be used to investigate member attrition in a trade association or a professional society.?

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