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    Trade and Professional Associations Management

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    I need help answering these questions. Please provide academically credible sources for each response and or information you provide. Answers should be brief no more than 2 paragraphs.

    1. In 7 Measures of Success the word "culture" is used in describing aspects of an organization's (corporate) culture. For example, on page 13 of 7 Measures of Success, A Customer Service Culture is described by the following: "A 'we're here to serve you' approach not only permeates all individual encounters with members but also is built into organizational structure and processes."
    a. Define "corporate culture" as it is used in describing any organization's (corporate) culture.
    b. Describe an aspect of an organization's (corporate) culture that might impede quality customer service.

    2. It has been discovered that an employee of a trade association has embezzled a significant sum of money from the association's foundation. Subsequently, word has been leaked to the public, and now the media is contacting the association. When contacted by a reporter, the association's marketing and public relations director responded "no comment." Under some pressure to respond, the CEO of the association decided to share a few particulars of the incident, but "off the record." And the foundation director told another reporter that, in fact, there was no embezzlement: "It was a malicious lie told by a disgruntled employee. No one in the association is concerned." Identify four problems with the association's communication strategy in this situation.

    3. Gellat in Cox (2007) suggests that in successful fundraising, "contributors tend to fund the future, not the past." Please explain what this quote means and its implications in marketing fundraising efforts.

    4. Explain the difference between advocacy and lobbying. What is a "registered lobbyist"?

    5. According to various HR sources, talent management is emerging as one of the most important considerations for association leaders during the next decade. Please explain. How do an organization's human resources' policies relate to effective talent management?

    6. Sienkiewicz, in Cox (2007), among others, suggests that organizations need a clear crisis management policy along with procedures that define what to do in the event of a crisis. Describe the key steps in communicating with the media in the event of a crisis.

    7. Over 30 years ago, John Naisbitt introduced the concept of "high tech/high touch" in his popular book Megatrends: 10 New Directions Transforming Our Lives. How might this concept relate, today, to volunteer management in associations?

    8. In 7 Measures of Success a reference is made to the "the ability of an association to deliver on its value proposition." What is meant by a "value proposition" of an association? Give an example.

    9. How do 501 (c)(3) and 501 (c)(6) organizations differ with respect to political action committees? Describe one other way that 501 (c)(3) and 501 (c)(6) organizations differ with respect to government relations' activities.

    10. The Golf Tees Manufacturers Association has both an active lobbying function as well as a foundation. Explain how these two functions are able to be supported by the association, given the association's legal and tax requirements.

    11.a. The causal-comparative research methodology used to generate the findings outlined in 7 Measures of Success was ex post facto in nature. Please explain.

    b. Why was this research approach the most logical one to use to meet the objective of the study?

    c. What is a research limitation of the causal-comparative methodology?

    d. Explain how the term "best practices" could be applied to the findings presented in 7 Measures of Success?

    e. How might the causal-comparative methodology be used to investigate member attrition in a trade association or a professional society.?

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    Solution Preview

    Tutorial - 1 Corporate Culture
    a) Corporate culture reflects the efforts of an organization towards fulfilling the needs and expectation of people who are associated with it, directly or indirectly. '7 Measures of Success' describe corporate culture as an important aspect which can be seen in different areas of an organization like structure, processes and interaction strategies (American Society of Association Executives, 2006). A structure processes and interaction is organizational decision that directly reflects what type of culture an organization prefers within and outside the organization.

    Aspect of an organization's (corporate) culture impeding Quality Customer Service
    b) Effective organizations demonstrate their promise to their members in everything they do, but having an effective customer service culture is more than individual encounters with members. An aspect of an organization's corporate culture that might impede quality customer service is to lack of assessing and fulfilling its members' needs and expectations. Offering excellent customer service does not mean that an organization will do everything or anything asked by its members, but it means they will make every possible effort to develop an understanding of members' needs and attempts, within the limits of mission, to meet those (7 Measures of Success - A Summary, 2006).

    Tutorial - 2 Problems with the Association's Communication Strategy
    In the scenario given, the first communication problem is the confidentiality of the organizational activities that is the responsibility of management to communicate with employee. As the fraudulent activity has been leaked in public; so this states that there must be weak communication. Secondly, the lack of interest to communication is seen in the association where marketing and public relations director responded "no comment." Thirdly, the lack of responsibility to convey information from one level to another is seen as the director has told another reporter that there was no embezzlement done. Lastly, the problem in association's communication strategy is lack of team work that is the overall seen in the situation (Canary & McPhee, 2010).

    Tutorial - 3 Contributors tend to fund the future, not the past
    Fundraising is an approach that can be taken into account by non-profit organization with the aim to collect money. As Gallat in Cox (2007) has suggested that the contributors give their contribution to non-profit organization concerning future not past. On the basis of this suggestion, it can be analyzed that fundraising is the activity that tend to future only and the contributors give their part of money with the aim to future development. Also, this statement helps in marketing fundraising efforts of non-profit organization that all the activity must show future development not past problems. Most of non-profit organizations work for social welfare, so in marketing efforts the focus on future development can help to attract contributors more effectively (Hart, Greenfield & Johnston, 2005).

    Tutorial - 4 Difference between advocacy and lobbying and "registered lobbyist"
    Lobbying is the efforts of non-profit organization to influence legislator for supporting and ...

    Solution Summary

    The trade and professional associations management are discussed. The aspects of an organization's culture that might impede quality customer services are given.