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    Estimating demand by using multiplicative seasonal model

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    George Kyparisis owns a company that manufactures sailboats. Actual demand for George's sailboats during each of the past four seasons was as follows:

    SEASON 1 2 3 4

    Winter 1,400 1,200 1,000 900
    Spring 1,500 1,400 1,600 1,500
    Summer 1,000 2,100 2,000 1,900
    Fall 600 750 650 500

    George has forecasted that annual demand for his sailboats in year 5 will equal 5,600 sailboats. Based on this data and the multiplicative seasonal model, what will the demand level be for George's sailboats in the spring of year 5?

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    Solution Summary

    Solution depicts the steps to estimate the demand for a desired season in the given case.