Velcro Pillow
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You do not like pillows that fall off of the bed when you are sleeping. You have been asked to create a plan for a new product "The Velcro Pillow." for an organization 1) define the product and 2) provide a brief overview of why the product would be successful, e.g. preliminary rationale for the product idea.
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Solution Summary
The expert provides marketing plan exercise for the Velcro Pillow.
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Define the product:
Velcro Pillow is an innovative product that is uniquely designed to provide solution to the problem of falling pillows during nights. Velcro Pillow sticks to the bed and ensures that a person does not have to search for his/her pillow in the darkness during night time and thus, provides utmost comfort to the users while they are sleeping.
The perfectly designed Velcro Pillow keeps your pillow to their original places, thereby ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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