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    Determine if rail cars provide the best customer service

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    In the area of intermodal, how would one determine if rail cars provide the best overall service to a customer.

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    https://brainmass.com/business/marketing/determine-if-rail-cars-provide-the-best-customer-service-221203

    Solution Preview

    Let's first look at what intermodal transportation is - it is essentially transportation that uses several different methods - rail, car, plane, boat...

    http://www8.cpr.ca/cms/English/Customers/New+Customers/What+We+Ship/Intermodal/default.htm

    How would we determine if rail provides the best service? We would need to essentially compare it to its competitors based on different criteria.

    What would the criteria be? We can look at each separately, but then we might need to connect some of the criteria to come up with a decision.

    1) travel time
    2) price
    3) comfort / relaxation
    4) customer service
    5) convenience/ flexibility
    6) environmental impact

    I will break each one down.

    1) travel time

    We can evaluate each mode of transport based on travel time:
    - car and boat would be the slowest
    - plane would be the quickest
    - rail is faster than boat/car, but slower then plane

    2) price

    - car would be the cheapest
    - ...

    Solution Summary

    This posting first explains what intermodal transport is, and then list 6 categories which would help you determine if it is the best method for customer service:
    1) travel time
    2) price
    3) comfort / relaxation
    4) customer service
    5) convenience/ flexibility
    6) environmental impact

    $2.49

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