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Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s?

Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s? Discuss.

The Marketing Spotlight notes some of the effective competitive marketing strategies that Microsoft has exhibited in a short but very successful history. Could a similar firm entering the market today operate in the same manner?

Do any of the Microsoft strategies contradict future issues that Microsoft and other technology-oriented firms should prepare to deal with in coming years?

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Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s? Discuss.
Yes, Microsoft can be considered one of the best and worst examples of marketing. Consider its product development. The Server and Tools segment has overall responsibility for integrated product development and marketing of Windows Server System products, including building and marketing Windows Server operating systems. The Server and Tools segment consists of server software licenses and client access licenses (CALs) for Windows Server, SQL (structured query language) Server, Exchange Server and other servers. It also includes developer tools, training, certification, Microsoft Press, Premier product support services and Microsoft consulting services. Windows Server delivers a platform for powering connected applications, networks, and Web services from the work group to the data center. Microsoft servers provide capabilities ranging from messaging and collaboration to database management, and ranging from e-commerce to mobile information access. Developer tools focus on coordinating the overall programming model for the client and server, creating tools for developing Microsoft .NET-connected applications and services, and fostering synergies between Windows and the Windows Server System offerings.

Microsoft Corporation's competitors include IBM, Hewlett-Packard, Sun Microsystems, Oracle and Computer Associates.

Information Worker

The Information Worker segment is responsible for developing and delivering technologies that transform information into impact for people and organizations that create, analyze, communicate and use information every day. It consists of the Microsoft Office System of programs, servers, services and solutions. Microsoft Office System is the successor of Microsoft Office XP Microsoft Office has evolved from a suite of personal productivity products to a more comprehensive and integrated system of products for information work designed to increase personal, team and organization productivity. The Microsoft Office System features integration with Microsoft intranet collaboration technologies, Information Rights Management and support for industry-standard extensible mark-up language (XML). The Microsoft Office System includes the Microsoft Office 2003 Editions, which include (depending upon the edition): Microsoft Office Outlook 2003; Microsoft Office Excel 2003; Microsoft Office PowerPoint 2003; Microsoft Office Word 2003, and Microsoft Office Access 2003. Other products in the Microsoft Office System include: ...

Solution Summary

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"The Microsoft Business Solutions segment is responsible for developing and marketing integrated, end-to-end business applications and services designed to help small and mid-market businesses achieve success by becoming more connected with customers, employees, partners and suppliers."

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