Test markets
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What are the three forms of test markets?
© BrainMass Inc. brainmass.com March 6, 2023, 12:46 pm ad1c9bdddfhttps://brainmass.com/business/marketing/14600
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What are the three forms of test markets?
Answer:
1)Traditional test markets: It uses experimental design procedures to test a product . The test marketing is done through existing distribution channels.
Benefits:
a)uses actual distribution ...
Solution Summary
The answer describes three forms of test markets.
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