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Sale Statement

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If someone does not build the value of her product in her prosepct's mind to the point where it is greater than the price asked, there will be no sale. Is this true?

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Solution Summary

The solution discusses if the statement regarding a sale is true.

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First remember the marketing mix--price, promotion, product and distribution. It is important to look at all four of these factors. Products can be designed to do a number of things such as
1. Facilitate segment pricing
2. ...

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