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Evaluating investments

Should ROI be the only gauge a company uses to evaluate investments? Also, is it wise for a company to lose money on one product if that product is vital to the sale of another extremely profitable product? List one example for each question.

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Should ROI be the only gauge a company uses to evaluate investments? Also, is it wise for a company to lose money on one product if that product is vital to the sale of another extremely profitable product? List one example for each question.

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