Mike and Earl Moore, owners of College Men's Unlimited, have just signed a five-year lease in the new College Town Mall. The new mall is ideally located for their business?a short walk from campus and only two blocks from downtown. The far side of the mall is bounded by the most prestigious homes in the city. It will be opening in five weeks and Mike and Earl are lucky to have such a prime spot. Ray Thomas, their banker, called them last Wednesday with word that the store, which had agreed to take the space they just leased, had canceled. Eighteen months ago when the mall had put this location up for lease, they were not in financial condition to make a commitment. In the last 18 months, however, business has been exceptional. The city has grown and the college has experienced expanded enrollments. By next Monday morning, Mike and Earl must provide the mall developer with a complete layout for their new store, so the developer can assign an emergency work crew to complete the store for the grand opening.
College Men's Unlimited is a full-line men's store offering middle- to upper-quality traditional men's wearing apparel. The present location is an old two-story house that Mike and Earl converted into their combination business and living area. The house has 4,000 square feet of area, 3,600 being used for the store, and the rest for a three-room apartment. The new store has a 40-foot front and is 70 feet deep. The mall developer is willing to put up walls for storage and office space wherever they wish.
Assuming that the new store space is 2,800 square feet (40'×70'), and that the shape is rectangular, draw a layout for the new men's store. What merchandise should be placed where? What size office space and storage is needed? Where should counters be placed? (Feel free to use PowerPoint to draw your plans.)
What other considerations should be included in the layout? Explain your reasoning.
First you have to understand that the layout affects consumer behavior in terms of: (a) planned purchases facilitation, (b) easy navigation within the store, (c) perceived entertainment, and (d) time spent within the store. So layout is actually a very important thing for a business.
I've found a very useful article written by J.L Willen for you, please read the following, it tells 3 especially important factors when designing a retail store layout.
"Simply irresistible - effective retail store layout"
The layout at McKay's Bakery in Abilene, Texas, emphasizes visibility. "You see everything three times," says ...
The solution sets up a business layout for Mike and Early Moore, the owners of College Men's Unlimited.