You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers?
Your response should include:
economic, legal, and political concerns;
product differentiation and alteration strategies;
marketing mix strategies (price, promotion, and place);
explain each of the staffing approaches; and
discuss the advantages and disadvantages of each approach and provide examples of each one.
As CEO of ABC Washing Machine Company I want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would I market front load washers/dryers? First off I would market lower end washers and dryers and more specifically the gas powered dryers. Regardless of this fact, all machines used would be high efficiency ones (less wasted water and power) and also be ones that are energy star rated (or the equivalent). I would also ensure that these washers and dryers follow the correct electrical rating for the Czech Republic (watts, volts etc.) as opposed to the more familiar American and Canadian voltage. These would be the economic concerns addressed. Concerning the political concerns, besides offering affordable washers and dryers and having them be both highly efficient and with the option of cleaner and less ...
An expert discusses and provides examples of marketing front end washers and dryers in a former communist country. Pros, cons, drawbacks and details are discussed and provided.