Global Opportunity's Variance by Industry
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It is likely that each of us has done a job search for our employer or for ourselves. However, have we ever looked at the employment in a particular segment of the economy? Previously, in the assignment titled "Making an Industry", you selected an industry to study.
Analyze the different economic opportunities for your selected industry in two different regions of the world. Select two countries or continents.
-Compare the market for your product or service in these two countries.
-Which of the two selected regions is more likely to have the skill sets necessary for your industry?
- Conclude with a statement declaring which region is a more favorable partner for your industry.
Search under "Economic Statistics" in the CIA World Fact Book.
https://www.cia.gov/library/publications/the-world-factbook/geos/xx.html
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Solution Summary
When comparing these two countries and the economic opportunities that could exist for our coffee company as partners, there are some essential economic indicators that have to be considered. Factors such as trends, competitive landscape, and future prospects are critical to make a determination on who's the best partner.
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Country's Evaluated: Colombia and South Korea
- Compare the market for your product or service in these two countries.
When comparing these two countries and the economic opportunities that could exist for our coffee company as partners, there are some essential economic indicators that have to be considered. Factors such as trends, competitive landscape, and future prospects are critical to make a determination on who's the best partner.
South Korea:
TRENDS
- In South Korea, Coffee continues to record strong retail sales growth over the past 5 years through 2011 (Country watchlist, 2011). This is in large part due to the demand for instant coffee. Also, specialist coffee shops such as Starbucks and many other retailer coffee shops are registering increased sales. More consumers are enjoying coffee in their homes and their work environments pushing demand trends upward moving into the future (Country watchlist, 2011).
COMPETITIVE LANDSCAPE
- Dongsuh Foods has a dominating position in coffee, accounting for 69% of sales in 2011 (Country watchlist, 2011). The company has a long history in coffee production and is nationally recognized across South Korea by consumers as a trusted brand. The other leading competitive coffee brands are Maxim and Maxwell House which combined, accounted for 31% of sales in 2011 (Country watchlist, 2011). ...
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