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Identify the internal drivers of innovation within Starbucks

Identify the internal drivers of innovation within Starbucks.

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The response addresses the queries posted in 691 Words, APA References

Internal Innovation Drivers within Starbucks

Introduction

In the present competitive business scenario, innovation is one of the most important drivers, which leads the success of business. Starbucks Corporation is situated in Seattle, Washington and is a coffee company. By means of an international chain of retail outlets, it purchases, roasts and markets whole bean specialty coffees and coffee drinks (Starbucks Corporation, 1997). In order to grow and maintain its position in the industry, Starbucks is also following various innovation drivers, which are as follow:

Internal Driver of Innovation within Starbucks

Programs for Improving the Performance of employees: In order to motivate the internal management, the organization provides various training programs for the employees and all its partners. With the help of the basic training and orientation programs, the company prepares career advancements for the organization's employees. Among the most prominent of these programs are Coffee Education, which is mainly related to the basic understanding and knowledge of the products offered by the organization and its enthusiasm for the business, Learning to lead is a three stages program and helps ...

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The response addresses the queries posted in 691 Words, APA References

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