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Road Shows and Factors Influencing Stock Price for IPOs

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Can you please explain, the use of a prospectus developed before an IPO. Why does a firm do a road show before its IPO? What factors influence the offer price of stock at the time of the IPO?

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Solution Summary

The solution contains a short answer to the questions posed. It was entirely original work, however 3 additional sources on the subject were requested from the student and are provided.

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Update 1: Actually, what I just wrote was entirely off the top of my head. However, due to your feedback I am going to post some links to resources online that talk about IPOs in a little more depth. Here they ...

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