See the attached file for proper format.
Bovine Company, a wholesale distributor of DVDs, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement below:
Sales $ 1,596,000
Variable expenses 578,500
Contribution margin 1,017,500
Fixed expenses 1,119,000
Net operating loss $ (101,500)
In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the Accounting Department has developed the following data:
South Central North
Sales $ 436,000 $ 630,000 $ 530,000
Variable expenses as a percentage of sales 55 % 26 % 33 %
Traceable fixed expenses $ 267,000 $ 321,000 $ 193,000
1. Prepare a contribution format income statement segmented by geographic market, as desired by the president. (Input all amounts as positive values except losses which should be indicated by a minus sign. Omit the "$" sign in your response.)
Company South Central North
2-a. The company's sales manager believes that sales in the Central geographic market could be increased by 15% if monthly advertising were increased by $27,000. Calculate the incremental net operating income. (Omit the "$" sign in your response.)
Incremental net operating income $
2-b. Would you recommend the increased advertising?
The expert prepares a contribution income statement for Bovine Company.