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Wil-Mor Technologies Case

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Please read the international management case - Wil-Mor Technologies, and complete the following questions.
** The organizational chart is attached, for your convenience **

---Wil-Mor Technologies, Inc.: Is There a Crisis?, Ivey School of Business, 8A99M42

Questions for write-up:

1. What are the major problems in the relationship between Wilson and Morota?

2. As Ron Berks, analyze the various options that you now have with regard to the joint venture. What are the possible ramifications of each? What option do you think Ron Berks is likely to pursue?

3. How do you think Morota, the Japanese partner, will respond to the various options if pursued?

4. As Steve Easton, how would you respond to Berks' concerns? What action would you recommend?

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Hi there:

Please read the international management case - Wil-Mor Technologies, and complete the following questions:

---Wil-Mor Technologies, Inc.: Is There a Crisis?, Ivey School of Business, 8A99M42

Questions for write-up:

1. What are the major problems in the relationship between Wilson and Morota?
The major problems in the relationship between Wilson and Morota are that Wilson wants to break-even within a reasonable time and wants the joint venture to earn profits. On the other hand Morota is interested in improving quality, improving relations with its largest customer, reducing costs, and protecting its market share. In the short run Morota is not interested in pursuing the objective of earning profits. Morota feels that in the long run if it continues to reduce costs and improve quality, profitability will follow.

However, Morota is not able to give a time when breakeven will be reached. On the other hand Morota wants Wilson to invest more in the joint venture. The reason given for this is that Morota feels that higher investment will enable the joint venture to protect the market share of the joint venture. At the time the joint venture was formed Wilson had stated that it wanted the venture to be profitable within two to three years. At that time Morota had not objected to the profitability ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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