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    Fitness Center: Compliments Versus Substitutes

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    Scenario: Marc has opened a 24-hour fitness center in a fast-growing city. Before purchasing the franchise and starting his new business, Marc looked at the one other fitness center currently operating in that area. In the same general area are video game rooms, fast food restaurants, a sports bar, a golf driving range, a sporting goods store, and a bowling alley. Marc believes that the one fitness center forms his competition and thinks that other businesses will either work to compliment or substitute his fitness center. Do you agree with Marc or disagree? Why?

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    The sporting goods store would definitely complement Marc's fitness center. The video game rooms and fast food restaurants are not a substitute or complement because ...