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Return on Common Stockholders Equity

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If a company had a higher Return on Common Stockholders Equity that is higher than a much larger company, does that make the smaller company a better investment? Even with most of the other ratios being equal, are there other factors that would go in to deciding which company is a better investment when looking at companies in the same market, but different sizes?

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The expert examines a return on common stockholders equity.

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DEAR STUDENT,

If a company had a higher Return on Common Stockholders Equity that is higher than a much larger company, does that make the smaller company a better investment? Even with most of the other ratios being equal, are there other factors that would go in to deciding which company is a better investment when looking at companies in the same market, but ...

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